Before the ad we were selling about 9000 units per month. At the end of the month after advertising on CRN screens we were selling 230,000 units. Read more....
I didn't trust the medium at first since it was not tested here in Jamaica, but after seeing it in action I was amazed at the results Read more....
Most marketers realize that mass media spend is becoming less efficient because of the expansion of the media landscape. In this environment Point Of Sale advertising is regarded as the next major medium, because of its ability to influence purchasing decisions when consumers are ready to buy.
Caribbean Retail Networks (CRN), started in September 2006, was launched to develop a wide range of retail networks aimed at various niche markets. We have established the first digital signage networks in pharmacies and grocery stores, and convenience marts in Jamaica and will soon be launching sites in the rest of the Caribbean. CRN through its partnership with IrieJam Media Group in New York operates GKTV in the Golden Krust fast food chain in the USA, and IRIE TV, a broadband set top box application that provides Caribbean programming directly to viewer worldwide.
CRN develops and sells advertising space and programme content on digital communication networks for retail environments aimed at the Caribbean Diaspora. These web-based networks operate using highly reliable hardware and software applications to guarantee high up-time of transmission. The company collaborates with world leaders in the field of digital signage to provide a highly reliable service.
Our networks serve small firms and individuals up to large conglomerates, providing message design, transmission, and feedback from their target groups that increase the effectiveness of their communication.
CRN distinguishes itself by focusing on the job that the stakeholders wish to have done, and uses technology and research to achieve their objectives.
Our aim as a company is to be the Caribbean leader in digital signage networks serving the consumer goods, finance, pharmaceutical and government sectors.
CRN team members are the brightest and the best from the region, highly motivated and exhibiting world-class customer service.